Promotion

The App Store will be a powerful distribution channel for your mini app. To help the ecosystem grow, we will be introducing 3 programs to help you get started.

App of the Week

Each week we will highlight a different mini app that showcases an outstanding usecase and developer effort. This will be featured on the Worldcoin App Store homepage and in the Worldcoin App Store app. Learn about how we evaluate which apps to feature, and how you can increase your chances of being selected.

The app of the week will get a prominent content card showcasing their app

Guidelines

We actively consider applications from all verticals and use cases. While there are many factors that go into picking each app, ultimately, we pick the apps that uphold a high quality bar and we think will delight users.

Useful: We care deeply about our mission and apps that provide value leveraging both World ID and WLD.

Creative: Uses our technology in interesting ways to create meaningful utility for our users

Localisation: Worldcoin is a global project with users all around the world. Featured apps should support well localised content for our global audience

Design: We place a high emphasis on thoughtful and beautifully designed interfaces and app store pages.

User Experience: Apps should be highly functional, intuitive, and delightful to use

Fast Grants Program

To help you get started, we will be creating a streamlined fast grants program for developers who are building mini apps. Developers can use this to help fund their development costs, marketing, or other expenses. To learn more email andy@toolsforhumanity.com. Our public application will be available soon.

Marketing

Occasionally we will run marketing campaigns to promote mini apps. This could be through social media, email, or other channels. For more information please reach out to our team at andy@toolsforhumanity.com.